Why R+F?

ADAPTABILITY. ACCOUNTABILITY. DEPENDABILITY.

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We are not aware of many qualitative research firms with bragging rights of over fifty years in the business. However, while this fact alone places us among a select group of recruiting partners, we don’t believe it represents the sole answer to the question “Why should you do business with us?” And neither is the size of our database as significant as it may be. 


First and foremost, our longevity in the industry has provided us with an intimate understanding of our clients’ perspective; namely, the increasing demand by qualitative research professionals for recruiting complex and diverse respondents and the ability to integrate multiphase methods. Additionally, we know first-hand, that potential respondents are continually faced with tempting alternatives and demands on their rapidly shrinking free time.  


The challenge as we see it isn’t just finding respondents but establishing relationships that enable us to gain their trust and foster enthusiasm about participating in research projects. We have developed an expertise in not just recruiting to “spec” but motivating respondents to show up and “own” their opinion - our approach to opinion research isn’t focused on just the income opportunity for the respondents but also the education and motivation that they are part of something big - that their opinion counts and will play a role in critical long term decisions.  


Our ability to meet the challenge is based on an exceptionally trained and driven team of project managers and recruiters. We are expert human behaviorists; we have a detailed and exceptional process to recruit and an even better one to engage and drive high show rates. Our culture and daily routine is based on the continuous improvements process; taking nothing for granted and constantly and consistently evaluating performance and our ability to meet clients’ expectations and deadlines. 


We are transparent with our clients; we provide direct and honest feedback on each project before it starts; if we spot potential hazards to completion we don’t just bring them up, we present solutions. Our knowledge of methodologies and digital platforms play a big role in our ability to advise and support our clients. Our input and consultation frequently turn an average study to an exceptional project yielding valuable information. 

 

Our longevity and the experience we gained enable us to be ADAPTABLE. When we accept a project everyone on our team is ACCOUNTABLE for successful completion.  We know that qualitative research professionals have a lot on their plate. They want a DEPENDABLE partner they can rely on without the need to frequently check-in or micro-manage. We welcome the opportunity to be tested and prove what differentiates our business and culture.

WHAT CLIENTS SAY

  • " When I look to build partnerships with recruiters, the critical elements for me are always rapport and relationship. Will I be able to build a relationship with a team of recruiters and count on the strength of our bond to power us through very tough (or less challenging) projects? The recruiting skill is the understood baseline. I can't create excellent recruiters, they have to come to the table like that. But I can search for the ones who place relationship with their clients on the same level as the skill they offer so that I feel welcomed home on every project. In this regard, Recruit & Field is without peer in my experience "

    - A.A. | Field Director

  • " I have actively partnered with Recruit and Field for over 5 years on projects of all shapes and sizes. They are fast, efficient, responsive and always willing to talk through, and subsequently recruit, our latest outside the box methodology. R+F’s willingness to do the "hard stuff" has made them a trusted resource. All the while, the team's responsiveness (even after hours) has made them an integral asset to our most challenging projects "

    - A.O. | Lead Project Manager

  • " When we select a recruiting partner we look for three critical benefits: Quality respondents, timely/detailed communications, and proactive problem-solving. Recruit and Field has consistently delivered on all fronts which has also made them our go-to partner when it comes to recruiting "

    - J.S. | CEO

  • " We are very particular about the teams we work with, and you and your team are definitely a trusted partner of ours. "

    - G.J. | COO

  • " It has truly been a pleasure collaborating with you and the R&F team. The trust and partnership you've extended to me and my team are greatly appreciated, and I am equally excited about the opportunities and potential that 2026 holds for our continued collaboration. "

    - L.A. | Specialist/Project Director

  • " We are grateful for the partnership and love working with you guys.  We really appreciate all the hard work that goes on behind the scenes to make our projects such a success.  Thank you and here's to a busy and successful 2026! "

    - D.T. | Project Manager

  • " You and the team provided exceptional work.....great recruits, always responsive / proactive / professional... and just your overall commitment to quality! It’s always a pleasure working with you....and we look forward to continuing our partnership/friendship in 2026! "

    - M.V. | Project Manager

  • " We have developed a trusted partnership, and we look forward to continuing our work with you in 2026!  It's great to have a partner that delivers on the tough things, not just the easy stuff and we appreciate your partnership to work through things with us and for both of our success! "

    - A.J. | Senior Director

  • " We have worked on some really fun projects the last couple of years. Your team is great to work with and we appreciate the efficiency and professionalism you all bring to the table! "

    - B.F. | Head of Operations

  • " Customer service was incredible, positive at every step of this challenging study. From the outset, provided invaluable guidance with an infectious energy and can-do attitude. Superb Project Managers, ensuring we felt fully looped in and consistently updated on recruitment progress and facility coordination. Even when a last-minute client pivot introduced challenges, they responded with grace and polish and delivered above and beyond. "

    - K.H.| VP of Business Development