We recognize that methods are unique to each client and project.

R+F specializes in multiphase projects that are either a singular method or a combination of digital and in-person research modes. We can also manage multiple digital phases, both in-person & digital, within a single set of respondents.

• We understand methodologies and their impact on respondents’ experience; it allows us to deliver on client expectations consistently.

• Our team routinely communicates with respondents to establish a positive mindset, a key driver in achieving high show rates.

• The core of our drive for excellence lies in fifty years of broad-based experience; it enables us to navigate the dynamic and fascinating world of respondents.

• We are especially adept with digital methodologies, a growing research segment with intricacies and challenges evolving as the respondents we recruit.

While in-person research has been conducted for many years, it has also grown in complexity in the 21st century - respondents are busier and are easily distracted.

In-person recruiting calls on R+Fs multitude of techniques and our known ability to engage and cultivate relationships with respondents. Recruiting is an exact science; our recruiters immerse themselves in the details and goals of each project and work tirelessly to identify the right respondent for the project, not just any respondent. A few of the in-person methods we use are:

Digital methods are dynamic and challenging. They demand considerable discipline by respondents and require R+F’s careful and timely management of their compliance. We start by analyzing the respondent’s experience (as well as corresponding client expectations) before we begin any digital project.

This process allows us to develop a compliance road map for respondents: What they have to do, when and what is expected in terms of results. Often, clients introduce new requirements after the study has started, yet our process enables our recruiters to pivot and adjust without missing a beat. Our ability to quickly adjust to clients’ demands and changes is a result of years of experience and a team that is adept at guiding respondents and ensuring on-time completion of the assignment.

We specialize in projects that include both traditional (in person) & digital methods/phases within a single set of respondents.
 

We identify the most limiting phase of the research and construct a plan that delivers results.  An example of a typical multiphase project can be: